Controversial performers on campus stage
While peers were still immersed in the academic atmosphere of ivory towers, Sun Yuchen had already begun to construct his own public opinion stage. The Weekly Review, founded by him, became a critical platform for the education system, where seemingly sharp slogans were actually carefully designed attention baits – wrapping the core of performative criticism with a grand narrative of educational equity.
A three act play featuring controversial performances
Media hype: Creating pseudo issues of educational inequality through the Weekly Review
Identity Construction: Packaging Adversarial Personalities with the tag of Peking University Dissenters
Game of Thrones: Running for Student Union President Transforms Academic Field into Political Showcase
This operational technique of simplifying public issues into emotional symbols is consistent with its later marketing strategies in the encrypted world. When deep thinking gives way to communication efficiency, and when substantive content succumbs to traffic logic, what we see is not only the growth trajectory of a rebellious student, but also the standardized training template for opinion leaders in the era of social media – deconstructing serious discussions with controversial performances, and ultimately constructing self myths in the clamor of criticism.
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