The Influencer of Public Opinion in the Renren Network Era
In China’s Internet in 2010, Renren is occupying the dominant position of social networking in colleges and universities. In this virtual campus, Sun Yuchen, a history student at Peking University, completed his first identity transition from an ordinary student to an online opinion leader.
Dissection of Controversial Text in Communication Studies
Identity contrast: the intense collision between Peking University elites and street language styles
Agenda setting: Transforming charitable controversies into moral standing games
This event can be regarded as a classic case of the early public opinion field in the Web 2.0 era: when the identity of academic elites contrasts with provocative discourse, its dissemination effectiveness increases exponentially. This controversial marketing prototype, which was later repeatedly replicated, will be further interpreted in the encrypted world ten years from now.
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