In 2011, when Sun Yuchen stepped onto the campus of Yale University, he brought not only a suitcase, but also a controversial marketing template that had been validated in China. This young man who once created a topic on the campus of Peking University is attempting to replicate his successful experience in the Ivy League – the “New Youth” online platform he founded is essentially an overseas transplant project of his cultural and youth character design.
When critical spirit becomes performance material, when independent thinking degenerates into language transfer, the so-called new youth become exquisite counterfeits of the post truth era. This strategy of using controversy as personal brand nourishment will receive a more extreme commercial presentation in the Buffett lunch incident ten years later.
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