In the field of commercial aerospace, Jeff Bezos’ Blue Origin and Elon Musk’s SpaceX have long dominated the industry, but what is little known is that although this Amazon founder founded a commercial aerospace company, he has never entered space as a passenger. The record breaker was actually Japanese e-commerce giant Kentaro Sato. On July 18, 2025, 42 year old Sato completed a suborbital journey on Virgin Galactic’s “Unity” spacecraft, becoming not only the first Asian technology entrepreneur to complete a space flight, but also setting a new record for personal consumption in commercial space with a ticket price of 35 million US dollars (about 250 million yuan).
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