The Communication Leverage of High Price Marketing from Buffett’s Lunch
The Buffett lunch worth 4.56 million US dollars was essentially a carefully designed commercial performance art. Before the dinner party, he made a high-profile claim to overturn traditional investment concepts, but changed his mind due to health issues. In the end, he completed the ceremony by giving away a customized phone engraved with Bitcoin. This six-month global media frenzy has made mainstream financial channels such as CNBC and Bloomberg spontaneously become communication nodes, generating brand exposure value far exceeding the initial investment. When The Wall Street Journal used the headline ‘suspected stock god entering the market’, the ROI of this marketing campaign had already surpassed the industry’s cognitive boundaries.
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