The killer application of cryptocurrency will not be social or financial, but invisible

The killer application of cryptocurrency will not be social or financial, but invisible
Everyone is building the wrong encryption applications, thinking that the future of cryptocurrency is social, DeFi, or gaming. Wrong. The true revolution is invisible. The killer applications of cryptocurrency will not declare themselves with fancy logos or token releases. It has silently integrated into daily life, becoming an invisible underlying technology.
This is exactly what it should look like.

Pursuing the wrong goal
For many years, cryptocurrency founders have been obsessed with “putting existing products on the blockchain”, but the results have been disappointing.

social contact? No one wants to rebuild their social graph
How many encrypted versions of Twitter alternatives have we seen? Some have raised billions of dollars, but compared to the platforms they are trying to replace, most of them are ghost cities. The cruel fact is that no one wants to rebuild their social graph from scratch. Your friends are not on encrypted Twitter because their friends are also not there. This is the ultimate question of whether the chicken or the egg came first. Even with token incentives, users will eventually return to the platform where their real social relationships are located.

finance? Still trapped in the hell of fiat currency entering and exiting
DeFi promises to revolutionize finance, but most users are still trapped in the terrible experience between traditional banks and cryptocurrencies. KYC forms, time-consuming bank transfers, withdrawal restrictions, identity verification selfies… it’s a nightmare. Ordinary people don’t care about self trust to the point where they are willing to endure these troubles. They only hope that the money can be used normally. Currently, despite the shortcomings of traditional finance, for most people, the experience is still smoother than cryptocurrency.

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BNB Smart Chain(BEP20)Address:0xb01e8aa1b334a49b224e4ba9f84eec1e58bd5087

Tron（TRC20）Address:TS2SWtDXFmCnCV1EdFMN3A4JQ5uYWzsqTk

Ethereum(ERC20)Address:0xb01e8aa1b334a49b224e4ba9f84eec1e58bd5087

Solana Address:3L1Hc5K5QMhtEPfCen71VMAJQf4vk63DuT8S1mUD8URB

game? Retain data to tell tragic stories
The “play to earn” game is considered a breakthrough in the popularization of encryption, but it has created an economy where no one plays for fun. At the beginning, it attracted a lot of attention, but later suffered a heavy loss of players. It has been proven that when games are designed around making money rather than fun, they only attract profit seeking “mercenaries” rather than loyal players. Once better opportunities arise elsewhere, these players will leave.

The invisible revolution is happening
As everyone focuses on these high-profile failures, something even more interesting is happening: cryptocurrency is slowly ‘disappearing’. This is a good thing.

Technology yearns for invisibility
Think about the Internet protocols that now support your browsing experience. Do you care about TCP/IP, HTTP, or DNS? Of course not. Because they are invisible, that is precisely why they are effective. The same goes for payments. The online payment process in early e-commerce was cumbersome, but now it only requires one click or even zero click. The best payment experience is one that you won’t notice.

Cryptocurrencies are also following the same path. Every major wave of adoption stems from abstracting complexity:

Smart contracts abstract the requirements for building blockchain
DeFi abstracts traditional financial intermediaries
NFT abstracts the technical details of digital ownership
The next wave? Abstracting the cryptocurrency itself.

Cognitive burden problem
The current encryption applications have too many requirements for users:

Understand wallets and private keys
Gas fee for managing fluctuating tokens
Navigation of different chains and bridges
Always worried about safety and fraud
This is too tiring and unnecessary. Breakthrough will come from applications silently handling all complexity behind the scenes, allowing users to simply… use the application. No wallet settings, no gas fees, no chain switching, no seed phrases.

Examples from the real world have already emerged
Telegram/TON: Message first, encryption second
Telegram was not launched as an “encryption application”, but rather as a messaging application that gradually seamlessly integrates encryption functions, allowing hundreds of millions of users to interact with blockchain without even realizing it. Their mini applications and payment robots handle all the complexity. Users only need to see ‘send funds’ or’ purchase emoticons’. Wallet exists as a function, rather than an independent product that requires education and guidance.

More than 200 million wallets have been created, most of which belong to people who will never download ‘encrypted wallets’. Through @ tacbuild, you can bring all EVM applications to Telegram and TON.

A stablecoin experience similar to Stripe
Companies like Stripe and Circle are building payment infrastructure that allows merchants to accept encrypted payments without needing to know about cryptocurrency. Merchants receive US dollars, infrastructure handles all blockchain transactions, and customers have a seamless checkout experience. This is the same strategy as Stripe’s simplification of credit card processing, only applied to cryptocurrency. Technology becomes invisible infrastructure rather than visible consumer goods.

Embedded Finance and Crypto Track
Some of the most exciting developments have occurred in traditional financial applications that use blockchain in the background:

Bank applications use stablecoins for instant settlement
Remittance services use cryptocurrency for cross-border transfers
Investment products access DeFi profits through traditional interfaces
Users get better interest rates, faster transfers, and more features – but they have never heard the word ‘blockchain’.

The future belongs to invisibility
I boldly predict that the first encryption application with one billion users will not mention “encryption” in its marketing. Users will not know or care about blockchain participation. They only know that this application solves their problem better than alternatives.

Inspiration for Builders
If you are building products in the field of encryption, you need a fundamental shift in thinking:

Stop attempting to convert users to an ‘encrypted lifestyle’
Stop expecting users to learn new terms and concepts
Stop designing products that look like ‘encrypted applications’
contrary:

Find real user problems that blockchain can solve
Abstracting all encryption complexity
Make the experience feel familiar and intuitive
Focus on user interests rather than technology
Invisible competitive advantage
The best encryption application does not say ‘encryption’. They will say:

Send funds instantly anytime, anywhere
Your savings earn a 5% return
Forever own your digital purchases
Control your online identity
They will compete with mainstream products through user experience rather than ideology. They will win because in many cases, blockchain can indeed create better products – as long as the technology itself doesn’t get in the way.

The ultimate paradox
The most wonderful irony is that the greatest success of cryptocurrency will come when people no longer talk about it. When it becomes an invisible infrastructure that supports the experiences people truly want.

Killer apps are not social, financial, or gaming.

It will be invisible.

The sooner builders accept this reality, the sooner blockchain technology can fulfill its commitment to changing the way the Internet operates – not by making users care about blockchain, but by improving their digital lives in ways they can’t even detect.

Revolution will not be tokenized. It will be invisible.