The business game behind technology selection
Sun Yuchen’s preference for Blue Origin is not accidental, but based on precise calculations from three technical dimensions:
The symbolic value of space boundary authentication
Virgin Galactic’s SpaceShip-2 adopts a two-stage propulsion mode mounted on an aircraft, and its flight altitude of 80 kilometers always travels in the gray area of the International Karman Line (100 kilometers). Although this suborbital experience can create a sense of weightlessness, it is difficult to obtain space identity authentication recognized by the global aerospace industry – which is the core element of Sun Yuchen’s brand narrative as a human explorer.
Scenario adaptability of cost structure
Although SpaceX’s Dragon spacecraft has the ability to enter orbit, the hard cost of a single launch exceeding $50 million makes it more suitable for research missions by institutions such as NASA. On the other hand, Blue Origin’s New Shepard rocket achieves 80% component reuse through vertical takeoff and landing technology, compressing the cost of single person flight to the $20 million range, perfectly meeting the commercial demand for high-frequency and lightweight space tourism.
Trust endorsement of safety records
As of 2025, New Shepard has completed 14 manned missions and maintained a 100% success rate in recovery. Its escape system set a record of 0.01 seconds in rapid response during testing in 2019. This verified reliability not only dispells public doubts about the safety of commercial aerospace, but also adds technical credibility to donation behavior – after all, no one is willing to bet the future of teenagers on spacecraft with frequent accidents.
This technological choice is essentially a carefully designed brand grafting: as the tail flame of the New Shepard rocket cuts through the sky, Sun Yuchen’s personal IP undergoes a cognitive transformation from commercial hype to aerospace participation.
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