When game currency is exchanged for rocket tickets: a classic marketing case worth $28 million
In June 2021, at the first manned space auction of Blue Origin, Tron founder Sun Yuchen won the first seat at a sky high price of $28 million, equivalent to 17 times the commercial ticket price of SpaceX’s manned Dragon spacecraft at that time. This seemingly crazy bidding is actually a carefully designed trilogy of brand strategies:
- The Perfect Practice of Attention Economy
The auction amount itself is a news explosion, equivalent to purchasing a headline advertising space for top global media for $28 million
Comparative effect: The space travel ticket price for ordinary wealthy people is about 55 million US dollars, while Sun gets the same exposure at “half price”
- The Public Relations Art of Public Welfare Clothing
Transforming expenditures into STEM education donations to the ‘Future Club’, cleverly avoiding doubts about ‘flaunting wealth’
Referring to the dissemination model of Bill Gates’ “Donation Pledge”, elevate consumer behavior into social investment
- Space anchoring of brand value
Strengthening their position as opinion leaders in the cryptocurrency field through the label of ‘first Chinese space tourist’
The subsequent launch of the “Wave Field Space Commemorative NFT” has formed a secondary spread, achieving sustained monetization of its popularity
This auction eventually became a classic case of modern business communication – while Bezos was flying in suborbital orbit, Sun Yuchen completed a more exquisite brand launch in Earth orbit.
What is the invitation code for reducing transaction fees in the cryptocurrency circle? What is the cryptocurrency circle refund transaction fee? Transaction fee rebate
Friends who speculate in cryptocurrency may not yet know how high the transaction fee is, or even consider it insignificant. Little do they know that frequent transaction fees are also a significant expense, and may even exceed your principal.
Open the relevant cryptocurrency trading app to check the transaction fees, and you can see your transaction fees for the past year,
For brothers who trade high-frequency contracts and have large positions, it may only take one month for your commission expenses to exceed the principal.
So it is necessary to apply for rebates, and the handling fees should be taken back. If you don’t apply for rebates, everything will go to the market. If you apply for rebates, the handling fees will be returned to your own account, and you may save hundreds or thousands of U in handling fees per month.
The system will automatically return it to you
If you need to spend, the province’s province. Below is the invitation code for high refund fees on major platforms
BINANCE Rebate invitation code:F2222
HTX Rebate invitation code:888ee
GATE Rebate invitation code:FFFFTTTT